San Francisco

The following is a partial list of the workshops planned for the San Francisco Campus Recruiting Forum. Additional sessions will be added soon. All details are subject to change.

College Employment: Trends in Hiring and Retaining Young Adults
Phil Gardner, Ph.D.
Director
Collegiate Employment Research Institute

The 2008 college labor market reflected aggressive and cautious recruiting at the same time. Large employers, compelled by the pending Boomer retirement, aggressively sought new talent despite the weakening economy. Medium and smaller size employers were more cautious and have eased expectations on hiring. Going into 2009, we expect college hiring to remain healthy at least for students targeted by large employers; for others it might change.

What will remain constant are the management issues young adults present their managers. Reneging, surfing, rewards and criticism on work quality are common topics with employers. Recent evidence from a survey on young adults will enrich the labor market information during this session.

What Makes a Campus Recruiting Program Strategic?
John Flato
Senior Vice President
Vault Research & Consulting

Many of our clients say they’d like to have a more strategic campus recruiting program, but what does that really mean? Vault’s Research & Consulting practice has developed over 20 distinct criteria that a company must embody in order for their campus recruiting program to be best-in-class, and will share those with you along with success stories from companies that are recruiting most effectively. Whether you are tasked with developing a campus recruiting program or in charge of executing and improving an existing one, this session will help you maximize your department’s success.

Back to Basics: Rediscover the Fundamentals of Campus Recruiting
Panel of Career Services Professionals

In the rush to keep up with the changing, and increasingly competitive, campus recruitment market it is possible to miss out on some of the key practices in implementing an effective campaign.

Attend this panel to get some direct answers to your straight-forward questions:

What's the most effective format for a campus presentation?
What are some of the biggest mistakes recruiters make?
How can you make the most effective use of Career Fairs?
Which companies are the ones to copy?
How can you get more "face time" with students and build strong relations with campus career centers?

Whether you are new to campus recruiting or looking to fine-tune your existing strategy, you are sure to get some new ideas and a fresh perspective from this panel of career services experts who work first-hand with employers every day.

Effectively Integrating Social Media Into Your Campus Strategy
Susan Burns
Founder & President
Talent Synchronicity

Building and executing an effective campus recruitment strategy is crucial to many companies long-range talent planning. Developing an integrated approach that delivers a successful outcome and is also cost effective has become more complex than ever in today’s landscape. Whether it be the increased technical sophistication of the target audience, the continued increase in career choices for graduating students, or the overwhelming number of media channels to select between, recruiting on campus in 2008 and beyond requires increased agility and strategy to succeed.

This session will focus primarily on social media as the common thread to broadening your reach, engaging talent, and differentiating your brand – all while executing a cost-effective strategy.

Key Takeaways:

What’s news and what’s not – connecting with the generations
The community landscape of social media and networking
Community expectations and value creation
Building an integrated strategy to advance and differentiate your brand

Is Your Company Socially Relevant?
Louis Vong
VP, Interactive Strategy
TMP Worldwide

When you do a search of your company’s name online what comes up? Most likely the first organic item that appears should be a link to your corporate home page. But go below the fold a little bit and see what else you find. You might notice there is a conversation being had about you; for you; maybe against you...and you can’t control what’s being said. However, you can join the conversation and take control of your own voice.

Join us for an enlightening discussion about how to extend your employer brand to university students via social media and new emerging technologies.

In this session you will:

Learn how to take control of your voice online
Learn how university students can be reached in non-traditional ways

Learn how social media tools are shaping the way consumers/job seekers interact with each other and brands

Learn how to extend your brand via different social media tools

Stay current on new emerging technologies and how they effect the way you brand yourself

Understand new media trends and consumer behavior to better market to your target audience

Cocktail Reception for Employers and Career Services Professionals

Whatever you do, don't leave early: this networking opportunity will be one of the highlights of the Forum. Talk with colleagues from other companies, meet new contacts from campus career centers, and enjoy some complimentary drinks and hors d'oeuvres. There will also be a variety of door prizes presented - so don't miss out!